Moderator:
JOE BROWN
Editor-in-Chief, 
Popular Science

Speakers:

SCOTT YOUNG
Head of F1, Sky

FRANK ARTHOFER
Global Head of Digital and New Business, Formula 1

GARETH BALCH
CEO, Two Circles

MANEL ARROYO
Managing Director,
Dorna Sports & MotoGP
 

Content is King, but how do we watch it?

Content is still king but platforms have become ever more important in this multi-screen world where the viewer has so many ways to consume. So it is essential that motor racing engages with the latest broadcasting technologies, from social media streaming to OTT offerings direct to the consumer. Senior executives from broadcasting and media will debate the future of sport on screen.

  • Do audiences care how the content is delivered and who is delivering it? Or is it all about the content itself, and how are broadcasters developing their coverage to attract new audiences?
  • Can a broadcaster deliver content directly to its audience whilst maintaining rights deals?
  • What does a sponsor want? The biggest audience or a more engaged user?   
  • Brands now think of themselves as publishers, and social media is fragmenting the audience. How is this disrupting the sponsorship market and do we need new valuation metrics?