F1 Editor, Motorsport.com
CEO, McLaren Racing
SVP of Marketing EMEA,
Senior VP of Corporate Brand Marketing, DHL
Is Sponsorship still a smart investment?
It used to be that every F1 team had a title sponsor. But now teams must work much harder for their money, with sponsors wanting to become integrated partners rather than just fast moving billboards. Top-level team and sponsorship executives will discuss the latest trends in sponsorship and promotion.
- Is the idea of a title sponsor outdated for motor racing teams?
- Not only is it harder to find one particular sponsor willing to invest at that level but the approach is very different now as sponsors look to become integrated partners of a team.
- Do teams even need a title sponsor any more?
- Why is it still so hard for teams to win sponsors in motorsport?